Fragrance Launch · Los Angeles · 2026
ChromeAfter Dark
- 350 guests
- 1 new fragrance
- 0 daylight
The future
smells like
midnight.
Don't launch
a product.
Launch
a world.
The brief was simple: make people forget they were attending a fragrance launch.
So we built somewhere else entirely.
A reflective landscape of chrome, glass, light and scent designed to exist somewhere between a laboratory, a nightclub and a science-fiction film.
21:02Doors open.
21:04First photograph.
21:11Nobody remembers where the entrance was.
The product
wasn't displayed.
It was
discovered.
Some rooms are designed to be remembered. Others are designed to be photographed.
This one did both.
23:46The room reaches capacity.
00:18Second performance.
01:37Someone asks if the walls are real.
After dark
The lights went out at 02:00.
The launch continued online until morning.
Another world awaits.
La Vie en RoseTap to step inside